About Us
About US
At We Ascend, we are a passionate team of experienced coaches, business strategists, and industry leaders dedicated to empowering individuals and organizations to break through limitations and achieve meaningful success. Our philosophy is built on the belief that success isn’t just about reaching targets — it’s about aligning with your purpose, developing the right mindset, and applying practical strategies that lead to long-term fulfillment.
Our team combines real-world experience from diverse industries, blending personal development insights with proven business strategies to create a coaching approach that is both transformative and results-driven.
We’ve faced challenges, built businesses, and learned firsthand what it takes to succeed. Our mission is to guide you with tools, strategies, and insights that empower you to create sustainable success — whether in your personal life, your career, or your business.
We Ascend is more than a coaching company, it’s a movement built to help people and businesses rise with purpose. Founded on real-world experience and a passion for practical transformation, our team combines business strategy with deep personal insight to help clients unlock what’s next. Whether you’re starting out or scaling up, we meet you exactly where you are, then help you get where you want to go.
Our work is guided by a belief in integrity, accountability, and clarity. We don’t just motivate, we equip. We don’t offer fluff, we provide structure, systems, and a strategy grounded in action. The goal? Real results and sustainable growth.
At our core, We Ascend is about transformation through alignment. We believe that success means more than hitting financial goals, it means building a life and business that reflect who you are. Our clients don’t just grow on paper, they grow in confidence, in clarity, and in their capacity to lead.
Our Journey
We Ascend was founded from a shared belief that true growth comes from combining strategy with self-awareness. Our goal is to help people move away from burnout culture and step into a more intentional, purpose-driven way of working and living.
Our team’s journey reflects this philosophy. We’ve launched businesses, developed programs, and worked in industries spanning leadership, sales, hospitality, retail, and creative innovation. From building clothing brands to managing restaurants, from navigating fast-paced corporate sales environments to coaching business owners — our experiences shape the solutions we offer today.
Through We Ascend, we provide more than coaching — we create a partnership in growth. We work alongside you to craft a roadmap that aligns your actions with your vision, helping you unlock your full potential.
Recommended Image: A timeline graphic showing key milestones such as founding We Ascend, launching major programs, and notable achievements.
We Ascend began with one simple idea: that people and businesses don’t need more noise, they need clarity. From that foundation, we’ve built programs, tools, and a community designed to help people lead better, think clearer, and execute with confidence.
What started as one-on-one coaching quickly grew into something much bigger. Over the years, we’ve worked across industries, from hospitality and healthcare to retail and tech, helping individuals and teams find their voice, refine their strategies, and execute at a higher level. Our journey has taken us from living rooms to boardrooms, from solo founders to global brands.
As we’ve grown, so has our mission. Today, We Ascend supports not just individuals and teams, but entire organisations looking to evolve with intention and strength.
We’ve also embraced digital learning, developed proprietary coaching frameworks, and expanded our reach across Australia and into international markets. Each chapter of our growth has been fuelled by a commitment to results and a refusal to settle for surface-level change.
We are committed to creating environments where people can thrive, not by working harder, but by working smarter, communicating better, and leading from within.
Our Philosophy
We don’t believe in cookie-cutter solutions or one-size-fits-all advice. Every person, team, and organization is unique — and the strategies we provide reflect that.
Our approach blends practical business strategies with personal development insights. We combine expertise in leadership, sales, communication, and mindset mastery with tools designed to help you make lasting change. By aligning your goals with your actions, we help you create sustainable success in both your professional and personal life.
Recommended Image: A visual diagram showcasing the combination of strategy, mindset, and practical action steps.
Our Expertise
Our team’s diverse background brings a wealth of skills and insights to the table. Here’s how we can help you
Leadership & Business Transformation
Our team has extensive experience in leadership, both at the executive and management levels. We’ve worked with organizations to foster high-performing teams, improve leadership communication, and create cultures of collaboration and innovation. Whether you’re a leader looking to elevate your team’s performance or a team member aspiring to take on leadership roles, we have the expertise to guide you through the transformation process.
Sales Mastery & Strategy
Our background includes breaking records in corporate sales, training teams in high-pressure environments, and building effective sales strategies that deliver results. Whether you’re a startup founder, business owner, or sales manager, we provide practical sales solutions that improve conversions, strengthen client relationships, and build sustainable revenue.
Personal Development & Life Coaching
We’ve experienced the highs and lows of personal growth, from overcoming setbacks to rebuilding stronger mindsets. This insight allows us to support you through career changes, burnout recovery, and achieving alignment in all areas of life. Our coaching focuses on building resilience, breaking limiting beliefs, and stepping into your authentic self.
Entrepreneurial Experience
Our team has built businesses from the ground up — from launching a clothing brand and running successful restaurants to creating a consulting business in Los Angeles. This real-world experience allows us to offer practical advice grounded in firsthand knowledge of what it takes to build, scale, and sustain a thriving business.
Program Development & Social Impact
We’ve created and led impactful programs like the CBHAF program with the Red Cross, supporting rehabilitation in prisons nationwide. Our commitment to creating meaningful change extends to helping organizations design programs that drive both growth and social impact.
Wellness & Holistic Health
We understand the importance of well-being as a foundation for success. With experience in biohacking, functional medicine, and wellness practices, we help individuals incorporate sustainable health strategies that nourish the body, mind, and spirit.
NLP & Behavioral Coaching
Our NLP-certified coach specializes in helping individuals reshape their thought patterns, challenge limiting beliefs, and reprogram their subconscious for success. By blending NLP techniques with accountability coaching, we help clients develop lasting habits and embody the changes they seek.
Our Approach
Our coaching isn’t about quick fixes or surface-level solutions. We combine strategy with mindset work, helping you develop clarity, overcome obstacles, and achieve sustainable growth.
Our method is tailored to your unique goals — whether you’re building a business, improving your leadership skills, or seeking better balance in your life. We are committed to guiding you with tools, frameworks, and insights that help you build lasting success.
At We Ascend, we don’t believe in a one-size-fits-all approach. Each client brings unique challenges, strengths, and goals to the table. That’s why every coaching journey starts with a deep dive into who you are, where you’re at, and what needs to shift for you to rise.
We blend proven coaching methods with business strategy, mindset work, and real-world implementation. Whether you’re a business owner looking to systemise growth, or a leader looking to inspire your team, our approach is practical, honest, and grounded in action.
What sets us apart is our ability to hold space for both the human and the tactical. We help you address what’s in your way, whether it’s internal resistance or a structural gap, and build tools you can actually use. There’s no fluff, no recycled content, and no wasted time.
We believe in being in the trenches with you, refining your pitch, building your hiring plan, navigating tough conversations, and keeping you focused when distractions set in. This is coaching that moves the needle.
Meet Alexander Daniel
With extensive experience in business development, sales leadership, and program creation, Alexander Daniel brings a wealth of practical insights to every client relationship. His diverse background includes:
⦁ Founding and scaling his own successful clothing brand.
⦁ Owning and managing multiple restaurants, gaining firsthand experience in fast-paced hospitality environments.
⦁ Developing products and building partnerships in the board game industry, showcasing creative innovation and strategic thinking.
⦁ Building a thriving consulting business in Los Angeles, working with companies to refine sales processes, improve team performance, and strengthen marketing strategies.
⦁ Leading impactful programs like the CBHAF program with the Red Cross, supporting rehabilitation in prisons nationwide.
Through We Ascend, Alexander’s mission is to help businesses build clarity, implement powerful strategies, and achieve meaningful growth.
Let’s Connect
If you’re ready to build stronger strategies, improve your team’s performance, or take your business to the next level, We Ascend is here to help.
Get in touch today to discover how we can support your growth journey.